UGC stands for User Generated Content. But what exactly is User Generated Content and why should businesses use it? User Generated Content (UGC) is a term to describe the content organically created for a business by its customers. This could be in the form of a review, a social media post or a video. UGC is an effective form of marketing as it provides future customers with social proof that your product is fantastic and worth buying. What types of UGC are there? User Generated Content can be in the form of a written content (eg review or blog), a static post (Instagram or Facebook) or a video (Reels or…