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What is UGC (User Generated Content)?
UGC stands for User Generated Content. But what exactly is User Generated Content and why should businesses use it? User Generated Content (UGC) is a term to describe the content organically created for a business by its customers. This could be in the form of a review, a social media post or a video. UGC is an effective form of marketing as it provides future customers with social proof that your product is fantastic and worth buying. What types of UGC are there? User Generated Content can be in the form of a written content (eg review or blog), a static post (Instagram or Facebook) or a video (Reels or…
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The Dos and Don’ts of regramming content on Instagram
There’s no doubt about it, Instagram is home to some wonderful content creators and when you aren’t so creatively inclined yourself, it might seem harmless to regram an awesome pic to fill up your feed, but there are a few things you need to know before you do. Just because it’s in the public domain, doesn’t mean it’s a free-for-all The original content creator retains the rights to their image and anyone using them is subject to copyright laws. Instagram’s terms of service (TOS) don’t explicitly state that you cannot regram (though the fact that they don’t allow this feature within the app suggests that they don’t want it to…
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7 Days of Content Creation
Ever found yourself running out of ideas for what to post on Instagram? You might have the perfect picture but you’re stuck for an engaging caption, or you might have an idea in mind of what you’d like to post about, but the visual isn’t there. Or you might just be totally stuck for any idea at all. Here are seven themes – one for each day of the week – that you can implement to bring some fresh new content to your feed. Monday Motivation Start the week right by posting a motivational quote or caption to inspire and uplift your audience. It can be business or life based. HOT…