-
What is UGC (User Generated Content)?
UGC stands for User Generated Content. But what exactly is User Generated Content and why should businesses use it? User Generated Content (UGC) is a term to describe the content organically created for a business by its customers. This could be in the form of a review, a social media post or a video. UGC is an effective form of marketing as it provides future customers with social proof that your product is fantastic and worth buying. What types of UGC are there? User Generated Content can be in the form of a written content (eg review or blog), a static post (Instagram or Facebook) or a video (Reels or…
-
The Dos and Don’ts of regramming content on Instagram
There’s no doubt about it, Instagram is home to some wonderful content creators and when you aren’t so creatively inclined yourself, it might seem harmless to regram an awesome pic to fill up your feed, but there are a few things you need to know before you do. Just because it’s in the public domain, doesn’t mean it’s a free-for-all The original content creator retains the rights to their image and anyone using them is subject to copyright laws. Instagram’s terms of service (TOS) don’t explicitly state that you cannot regram (though the fact that they don’t allow this feature within the app suggests that they don’t want it to…
-
Take your own family photos
Inserting yourself into family photos is something mothers are always conscious of. We’ve all seen the advice to husbands of ‘take her picture’ but here are some tips if you want hubby in the picture too, or just want to take your own pro-style shots with your kids that don’t look like selfies. Find a nice open location. Lots of light will help to capture any quick moving limbs (always fore of mind when photographing kids). The beach is one of my favourite spots as it’s easy to set up a shot without background clutter. Set up your camera with the timer. My DSLR has an interval timer which means…
-
5 Tips for Better Interior Photos
Whether you’re photographing the inside of a house for pleasure, real estate or an editorial, these tips will help you get better, brighter interior photos. There’s hundreds of methods you can try, but these are ones that work the most consistently for me through a range of home styles and lighting situations: Use a tripod And shoot from about chest height. This gives the viewer the perspective of walking into the room rather than the angle being too low or too high. A tripod also allows you to keep your camera stable while lowering your shutter speed to let more light in. Light rooms feel more spacious. Advanced tip: Use…
-
5 Inexpensive Props to use in your Content Creation
If flatlaying and styling to create content for social media is a regular part of your business, you’ll know the angst of constantly sourcing fresh props that suit your product, don’t bust the bank and keep your content fresh. Here’s a few favourites of mine that are cheap – if not free – to source that will breathe new life into your photos: Florals Yep, it may seem obvious, but florals are a great way to keep your content linked but also change it up. Different types of flowers yield different results and they’re so versatile. You can achieve, bold, whimsical or earthy looks with flowers depending on their colour,…
-
7 Days of Content Creation
Ever found yourself running out of ideas for what to post on Instagram? You might have the perfect picture but you’re stuck for an engaging caption, or you might have an idea in mind of what you’d like to post about, but the visual isn’t there. Or you might just be totally stuck for any idea at all. Here are seven themes – one for each day of the week – that you can implement to bring some fresh new content to your feed. Monday Motivation Start the week right by posting a motivational quote or caption to inspire and uplift your audience. It can be business or life based. HOT…
User Generated Content | Product Photography
