Ever found yourself running out of ideas for what to post on Instagram? You might have the perfect picture but you’re stuck for an engaging caption, or you might have an idea in mind of what you’d like to post about, but the visual isn’t there.
Or you might just be totally stuck for any idea at all.
Here are seven themes – one for each day of the week – that you can implement to bring some fresh new content to your feed.
Start the week right by posting a motivational quote or caption to inspire and uplift your audience. It can be business or life based. HOT TIP: This is also known as viral content. Your quote or caption should be relatable. Your audience will nod along and say ‘yep, that’s me!’ and may be inclined to reshare it!
This is the day for posting your before and after photos! You might be renovating, restyling, building a new product or even a change in yourself such as weight loss or getting glammed up. The ‘gram loves a good before and after photo. HOT TIP: These posts perform well because people pause to swipe through your carousel which reads as good engagement to the Instagram Algorithms.
This theme makes for a good video! set up your camera to record whatever you’re doing (making, baking, styling, playing!). Take your time if you’d like to talk through instructions, or send the video through an app to speed it up and create a time lapse style video (think 20min job condensed into 1min). Upload it to your stories or to IGTV. HOT TIP: IGTV is getting a real push by Instagram to get it going, so videos uploaded here are shown more often in feeds and the explore page.
No, I’m not talking about posting your old baby photos or that holiday snap from Bali six years ago (though you certainly could if you wanted to). I’m talking about regramming your old, great performing evergreen content. If you look through your post insights, you’ll be able to pick out what was most popular in reach, likes, shares etc. Find a well performing post and refresh/regram it. HOT TIP: This has the benefit of knowing it will perform well, while also getting your older content in front of newer audiences.
5Time to get your camera out and get creative! Style your product or other favourite items with complimentary props (see my previous blog post for prop ideas). If you can, set aside a few hours to batch up some flatlays to use as content over the coming weeks. HOT TIP: Flatlays are a creative way to show off your product. A clear, crisp flatlay is a really effective way to have people stop their scrolling to look at your picture, then your caption.
This is a great post to get a bit casual and personal for the weekend. You might style your product in a room (It’s natural environment, as I refer to it) or you might be brave enough to style yourself! If you’re getting dressed up and going out, snap a quick OOTD shot to add to your stories. HOT TIP: Your audience is interested in the person behind the brand and sharing your interests with them, even a snapshot of your weekend, makes you relatable.
This one is pretty self explanatory! Time to get your face in your feed. Whether it’s a selfie or a family photo, Sunday is the day to break up the product images with a snap of yourself. You might like to add an introductory caption about yourself so your followers can get to know you. HOT TIP: Photos of yourself perform extremely well on Instagram. People relate to people so when a face pops up in their feed they’re more likely to stop scrolling to check you out.
And there you have it. Seven themes to respark your content creation on Instagram. You may use one theme or you may use all seven, but they’re bound to boost your engagement.
If you’d like someone else to create your content for you, look no further than little old me! You can find my styling packages here or you can get in touch for a custom quote!
Emily is the lead photographer and creative eye at Emily K Creative. She enjoys creating scroll stopping content and is passionate about her family, women’s rights and sustainability